Introduction
DESIGN SHOULD BE INTUITIVE.
DESIGN SHOULD BE BEAUTIFUL.
LET'S MASH THEM TOGETHER.
I'm the kind of person who wants to carry all the grocery bags in on one trip and I will do anything to make it happen. (As long as the bread goes on the top; we're not animals, people.) I'm lazy, so lazy that it is a creative art form in and of itself. I like the challenge of making a single thing, sometimes myself, do so much heavy lifting - literal or metaphorical - that it requires a well thought-out strategy. Do I probably lose more time making that strategy than I would have lost by making a couple trips? Probably. Viva la vida lazy!
Every time I begin a new design project, I have have a list of questions that I ask the client. A lof of them probably think, "Is she crazy, thorough, or both?" I hope the answer is both and the proof is in the pudding: the more you do on the front end, the better the back end is. And who doesn't appreciate a nice back end? Ahem.
My hope is that this blog will be a simple tool based on my methods, opinions, and research - all carefully curated for my clients and anyone else who might find it useful. Digital design and advertising can be daunting, especially with all the lingo floating around out there. I want to elucidate, elaborate, enucleate, and expound! When I started, I started at the bottom. I mucked around with HTML in high school and took one class on advertising in college. When I say I'm self-taught, "taught" might be too strong of a word. But I've been doing marketing for a few years now and I've been doing web design for slightly over one year, so on the internet, that qualifies me as an expert...if I tell you I'm an expert. But I'm here to tell you that I'm not an expert. I'm just someone who does a lot of research, a little bit of application, and has strong beliefs that blogs should have fully-justified text. So what will my fully-justified text contain?
+ what I consider best practices for doing the kind of web design I do
+ the evolution of the process I use to help clients brand their businesses
+ design things of a design nature
+ logos I make up for companies that don't exist
+ social media strategies and tips that I've found helpful
+ how much I hate Twitter
+ cool stuff you can do in GIMP
...and whatever else I come up with along the way.
